Persistence pays off - stay focused on your mission. Figure out who your ideal users are and target them. An MVP can come later - validate the market need first. They built a simple website to gauge interest from both sides first. Don't rush into building - carefully vet your concept first.
Here are 5 key lessons Adam shared on how he overcame those challenges: He learned the hard way that trying to appeal to everyone grabs no one's attention. But when starting out, Adam faced huge challenges launching a horizontal product. If this sounds familiar, you’ll want to hear my recent podcast interview with Adam Nathan, founder and CEO of Almanac.Īlmanac is a collaboration platform for remote teams that's grown to a 7-figure ARR SaaS. There were so many more great insights from my conversation with Adam.Do you struggle to market your SaaS because it could work for anyone? Has trying to appeal to every possible customer diluted your messaging? Who are the early adopters with the clearest pain points? Start there (and only there) and expand later. They made a bet that losing short-term revenue would help them build a more successful long-term business.ĭo you struggle to market your SaaS because it could work for anyone? Has trying to appeal to every possible customer diluted your messaging? It was even harder losing customers and revenue. It was tough facing the reality that they were getting the wrong type of traction and had to pivot. It took them a long time to realize a fundamental lesson that you can’t ‘channel partner’ your way to product/market fit.īut they were generating revenue, and they could project out several million dollars if they kept going. Worst of all, they didn't own any customer relationships Onboarding and support was a big overhead Each customer required a lot of custom dev work Things were starting to look good.īut working with a reseller also had issues: So through a partnership with a large reseller, they got their first two customers.
But they didn't have the experience or credibility to win those customers. They'd built a product for Fortune 500 companies. That’s the dilemma the SpotDraft founders ( Rohith, Shashank & Madhav) faced. It’s really hard when you’re growing, but your gut tells you something's wrong, and to fix it, you have to walk away from customers (and revenue) you worked so hard to get. It’s easy to pivot when your SaaS startup is failing.
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